2010 is almost upon us so I thought I would do a quick post to give people who rent out their properties some tips on maximising their rental income for 2010.
The people who get the most enquiries through their accommodation advert on EnjoyKalkan follow these golden rules which are obviously applicable on all letting websites.
Dress for successWhen you photograph your property make sure its looks its very best.... remember the little touches so people can really imagine a holiday there... the bowl of juicy fresh fruit, the bottle of wine on the terrace etc - People quickly make decisions based on what they see in a photo - dont show clutter as it will make your property appear small!
If you are given a certain number of photos you can upload, use them all... remember you are paying for them! Make sure every photo has a purpose and clearly plan what you want the potential customer to get from the photo. If you want to show off your apartment, show its best feature first, for example the view - Do not just show a photo of the apartment block as it could be anywhere, and someone else may have the neighbouring apartment up for rent for less money! EnjoyKalkan property advertisers can select the order of their photographs by using the heirarchy feature; the photo with the lowest number will be the profile photo.
Planning means pounds!Whilst creating a property advertisement on EnjoyKalkan is a very easy process, add a bit of text, a few photos etc remember to have a plan first. Sit down together and write one down - think what makes your property special... why did you purchase that property over another one... Make sure your advertisement covers everything you want it to and has a clear structure, remember with so many properties available you need to make yours stand out - If the potential customer has a question that isnt answered in your wording they may just move on to the next and not take the time to email you with their enquiry.
Promote your property not just the areaMany people make the mistake of putting vast amounts of information of what to do in Kalkan, whilst this is very nice to read it does not promote your property. Make sure the information you put helps to sell your property, if you are close to the market or perhaps you have outstanding harbour views mention this in your advert. Remember every property in Kalkan benefits from Kalkans restaurants etc. you need to tell the potential guest why your property is different.
Availability is the keyWe all hate updating calendars but the truth is it has to be done. Many people will search based on what is available at the time they need, if your calendar is not up to date you cannot expect people to take the time to ask. Do not try and be lazy thinking that leaving it always available will generate enquiries - it wont! the customers first reaction will be to question why you have no bookings compared to others... what is wrong with your property that no one else wishes to stay there?
Speed is of the essenceWhen an enquiry comes in ensure you respond to it quickly and answer all the questions raised. That enquiry will only come once and if you do not act quickly the customer will go elsewhere. EnjoyKalkan enquiries are sent to your registered email address, if you have more than one make sure it is the one you check most often - if it is out of date ensure you update your details immediately.
Dare to compareThe customer will compare your property against the others available, so make sure you do to. Spend some time looking at the competition to see what they offer, make sure you have listed all the facilities you have as some you may take for granted. Check your prices are in line with realistic market expectations as opposed what you wish to receive or promised by your real estate agent. Most importantly ensure your property is of the same standard or higher than the competition, you will need to re-invest some of your income on keeping the property modernised.
High visibility = high returnsWhilst not encouraging everyone to advertise everywhere, do make sure your property has high visibility to the public. If you have a website for your property ensure you add this link to EnjoyKalkan accommodation and why not link back to EnjoyKalkan which in turn will increase your Google presence. Ensure you advertise on market relevant websites, whilst EnjoyKalkan is the biggest website and forum for Kalkan it depends upon the person choosing Kalkan as their destination of choice. Ensure you also advertise on general Turkey websites and take advantage of cross promotions coming next year on other Enjoy websites.
Never be afraid to askIf there is something that is missing from EnjoyKalkan accommodation, just ask.... the facilities lists etc can be very quickly updated to suit your needs. If you are not receiving as many enquiries as expected perhaps there is something we can assist with.
Dont forget to renewI hope this helps
Jon
Linkback: https://www.enjoykalkan.com/forum/index.php?topic=4887.0
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